Monday, December 24, 2007

Write a Book and Catapult Your Career to the Next Level

By: Earma Brown

Are you ready to take your career to the next level? If you are a speaker, seminar leader, consultant, coach, writer, service business owner or an expert in your field you might be interested in writing a book.

Put your insightful message in book form and watch it catapult your career to the next level. Interested? Here are 10 good reasons you should write a book:

1. A book captures your unique insightful information. You have specific skills and information. Thousands of people search for specific information daily. They want simple to read and easy to understand information.

Write a book to educate your audience; include engagement tools in your book. Help them make more money, cut costs or solve their problems. Examples include: online assessments, how to tips, short reports, resource lists, how-to tutorials, dictionary of terms in your field, etc.

2. A book builds extra credibility to your message. People are more likely to value your message in book form. People want to listen to what you have to say. It carries status that's not quite captured in other formats like tapes, cds or even video.

3. A book crystallizes your message. Write a book and it will focus your personal or even professional mission. People will take notice because author stands behind your name. Your book expresses your message in a clear permanent format.

4. A book expands you audience. Speakers reach 100s through the speaker's circuit on a regular basis. A book will potentially reach 1000s. It takes on a life of its own. Even in the 21st century a book may travel and capture an audience that even televised media can't go.

5. A book distinguishes you in a crowd. Your professional associates may be used to competing and winning more business. Write a book and leverage higher fees for the same amount of work. Leave your pro associates in the dust with author behind your name.

6. A book brings a new level of fame. Write a book to elevate your name in your field. More people will know about you and gain respect for your expert knowledge through a book.

7. A book creates greater opportunities for profit. Write your book and create other products that complement or follow up your original work. You can create cds, courses or podcasts from the material in your book.

8. A book is your new business card. Write a book to provide your original, different information. Have you wondered what makes a new diet book sell well even when there are scores of diet books on the market?

The author presents their unique set of successful diet rules, their exercise program, their perspective, their testimonials and their credentials. They use original, different information for the same results. Make your book your best business card.

9. A book creates a world of opportunities. Offer your readers an opportunity to learn something new or interesting. Sprinkle your book with little known interesting facts about your topic.

Be careful to avoid information overload with pages of detailed statistics. But if you sprinkle them as morsels throughout your book, you create anticipation that will lead your readers through to the end. People love statistics and bite-sized trivia about just about any topic.

10. A book makes it simple. Give your readers an easy to read style to learn about something. Take a complex subject in your field and make it simple. Most people enjoy an easy reading language. They will not only reward you by reading to the end but your readers will be happy to tell all their friends about your insightful easy to read book.

Don't put it off any longer. Focus in on your good reasons to write a book. Your audience needs your insightful advice. Just do it and watch your career take off to new levels.

Article Source: http://www.article.e-booksdownload.com

Earma Brown, 12 year author and business owner helps small business owners and writers who want to write their best book now! Earma mentors other writers and business professionals through her monthly ezine "iScribe." Send any email to iscribe@bookwritinghelp.com for free mini-course "Jumpstart Writing Your Book" or visit her at www.bookwritinghelp.com

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